Ideas

Capture opportunities, potential solutions, and ideas in a single place.

Custom fields

Prioritize high-impact ideas using custom fields and formulas based on criteria your team cares about.

Flexible views

Create custom views to evaluate ideas and share roadmaps tailored to different stakeholders.

Capture

Capture everything in one place

Evaluate and validate your ideas before it hits your developers and coding agent backlog.

  • Organize your ideas

    Gather opportunities, problems, and feature requests in a single place. No more searching through multiple spreadsheets and notes.

  • Enrich ideas with research

    Support ideas with research to ensure decisions are grounded in real data.

  • See it all at a glance

    Use a list view to organize, sort, and filter ideas to only show information your team or stakeholders care about.

Impact Assessment table in ProductBase showing items with RICE scores
Impact vs Effort scatter plot in ProductBase

Prioritize

Prioritize your backlog

Use your own prioritization frameworks to figure out what your team will work on, and when.

  • Analyze using fields

    Fields like impact and effort let you identify the highest priorities based on what's important to your team. Use dozens out of the box or create your own.

  • Score your way

    Whether you prefer the RICE method or your own scoring framework, custom formulas make it possible to prioritize your work your way.

  • Visualize priorities

    Use list and matrix views to easily see how ideas compare to one another, and what to tackle now versus later.

Unleash your product team's potential

Bring more structure, alignment, and visibility into your workflow

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